Alterna HEMP with Organics Hard Hold Gel is a firm-hold styling gel that adds texture, shape and hold without crunchiness. Provides protection from thermal styling and creates exceptional shine with no risk of flaking. Formulated with Enzymetherapy®, Color Hold® and Certified Organic Botanicals, including Alterna¿s patented Hemp technology, to extend the life of your hair color and restore strength while protecting hair from future damage.