Aveda Hair Detoxifier Shampoo is a clarifying cleanser developed from certified organic aloe. This unique formula gently detoxifies while retaining hair's natural moisture, promoting overall hair and scalp well-being. Ideal for all hair types, it effectively removes build-up and residue, protecting hair from the damaging effects of sun, water, and external stresses. It also helps to discourage color fading and prolongs hair color vibrancy. After use, hair is left silky smooth, soft, and beautifully shiny.