The great combination of the best Porcelain Ceramic technology and ionic technology is one of the biggest breakthroughs in styling. The gentle, even far-infrared heat that emitted lets you dry hair faster and protects it from damage. Every time you turn the dryer on, clouds of natural ions surround hair to eliminate static. Results are healthier looking hair and shiny, smooth styles. This powerful salon dryer has a 2000 watt motor, 6 heat/speed settings, a cold shot button and a removable rear filter.