The Beard Softener is an innovative product designed exclusively for the beard. This amazing product contains silicone, sulfate and paraben free. Designed to be similar to a hair conditioner to gradually soften the beard over time. It is recommended to apply the Beard Softener once or twice a week, but it can also be used daily if needed. Use Beard Softener after cleansing with Beard Wash in the matching scent. They are the perfect pair! Beardbrand Softeners are designed to match the perfume line of all other Beardbrand products. Breathe deeply, this is the smell of Old Money! With notes of old oak, black pepper and amber, this rich and complex scent evolves during the day and is the most powerful fragrance of Beardbrand. Old Money is a scent that will take you home, surrounded by rich mahogany, your favorite leather chair, a glass of whiskey and a cigar.