BleedCEASE is a natural based polymer, calcium alginate, derived from brown seaweed and through a proprietary process is manufactured into a unique stop bleeding product. Stops nosebleed quickly As soon as BleedCEASE comes in contact with blood, calcium ions are released. Calcium is a clotting factor , which accelerates coagulation, stopping the nosebleed quickly. The soft fibers of BleedCEASE allow it to be quickly and easily inserted into the nasal cavity without any discomfort. BleedCEASE continues to absorb blood throughout the duration of the nosebleed. This allows the nosebleed sufferer to insert BleedCEASE and forget about it until recommended removal, thirty minutes later. As BleedCEASE absorbs blood, the sodium ions in the blood changes the packing from a dry mass into a moist or gelified mass. The moistness of the mass against the wound site promotes healing.