Clairol Natural Instincts provides gentle, demi permanent conditioning hair color in blonde, brunette, black and red shades. Made with 80% naturally-derived ingredients including coconut oil and aloe vera, our vegan color formula nourishes and enhances your natural hair color while providing radiant shine for a healthy-looking finish. Say goodbye to harsh scents and ammonia with our gentle, yet effective hair color solution. Discover the beauty of natural-looking hair color with Clairol's Natural Instincts today. Available in 30 natural shades.