Using Conceive Plus Fertility Lubricant when trying to conceive. can help to increase the chances of conception naturally. The. additional lubrication provided helps to increase the probability. of sperm being able to reach the egg. Vaginal dryness is a key. issue for most couples when trying to conceive and most couples may. not even notice it or think it's an issue. Conceive Plus helps. relieve vaginal dryness to increase the chances of conception.Conceive Plus Fertility Lubricant is the only lubricant that. contains essential Calcium and Magnesium ions that support the. fertilization process. Studies have shown the importance of Calcium. and Magnesium and that these ions help to support the natural. functions of the body to increase the chances of getting pregnant. naturally. The gentle formulation of Conceive Plus ® matches. fertile cervical liquid and semen to help create a. fertility-friendly environment.The Conceive Plus brand of fertility lubricant and fertility. support food supplements have helped 'trying to conceive' couples. in the United Kingdom since 2009.Provides Additional MoistureMimics Natural Fertile FluidsClinically Tested Fertility FriendlySupports Sperm ViabilityCalcium & Magnesium IonsPatented Formula75ml Multi-Use Tube.