It's not just whitening-it's deep-clean therapy with charcoal for your teeth! Crest 3D White Whitening Therapy Deep Clean black-and-white striped charcoal toothpaste gently whitens teeth by removing surface stains and leaves you with a clean, fresh feeling with an invigorating mint flavor. The whitening therapy toothpaste formula contains fluoride that remineralizes weakened enamel to help strengthen teeth and fight cavities. From America's #1 Whitening Brand* *P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022 Activated Charcoal Contains activated charcoal as an ingredient.