Introducing the NEW Dawn EZ-Squeeze bottle—there s no flip and no mess! The EZ-Squeeze bottle makes dishwashing fast and easy ensuring that every drop of Dawn dish soap is utilized efficiently. Plus Dawn s powerful formula makes for the Easiest Squeeziest clean tackling your greasiest messes effortlessly. From the first squeeze to the last you ll never worry about wasting a drop of dish soap with Dawn s new EZ-Squeeze bottle. No matter what you ve got cooking in the kitchen Dawn dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease-cleaning power of Dawn dishwashing liquid dish soap. With 50% less scrubbing* (vs. Dawn Non-Concentrated) Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Not just for the kitchen sink Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen. Use Dawn dish soap to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is tough on grease yet gentle so gentle that it helps save rescued wildlife from oil spills. Dawn dishwashing liquid dish soap is America’s #1 Dish Liquid (*based on sales). Clean Lemon Scent 18 fl oz.