Contains 3X more grease-cleaning power (cleaning ingredients per drop vs. the leading competitor s non-concentrated brand) Concentrated formula helps you get through more dishes with less dish washing liquid Contains 2X more grease-cleaning power (cleaning ingredients per drop vs. the leading competitor s non-concentrated brand) Dawn Ultra Dish washing Liquid Dish Soap Original Think all dish soaps are the same? Think again. Dawn Ultra has 3X more grease-cleaning power per drop * so you can get through more dishes with less. No matter what you ve got cooking in the kitchen Dawn dishwasing liquid will leave your dishes squeaky clean every time. *Cleaning ingredients per drop vs. the leading competitior s non-concentrated brand.