Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice. Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country. White Rose has its heart in London’s Mayfair, drawing on the creative home of the Floris family. Surrounded by beauty, art, fashion, and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.