Unlike traditional haircolor, Olia uses an exclusive 60% oil blend, with natural flower oils in the colorant. Olia achieves maximum color performance while visibly improving and restoring hair. Maximizes the coloring process to achieve lasting, permanent color results. Propels colorants deep into the hair, without ammonia for pure, vivid, long-lasting color; Visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, dimensional color and softer, shinier hair with bounce. 100% gray coverage. Pleasant fragrance. Non-drip velvet cream. Optimal comfort during application. Directions: Please see insert for complete instructions. Store between 50-80 degrees F.