Copper bristles for healthier shine (results based on consumer usage and perception study). New. Reduces buildup for healthier looking hair. Show off beautiful, healthier looking hair with Goody Clean Radiance. Copper bristles massage the scalp and work through the hair to reduce buildup and restore your hair's natural moisture balance. Copper bristles reduce natural buildup that is produced over time. Less buildup in hair will leave hair looking healthier and more radiant. Flexible cushion pad for added comfort when brushing. See more at goody.com.