Designed for casual wear, this fragrance was specifically created to be an aromatic companion to the Gucci Guilty for women fragrance that had been released the year before. The scent is the leading choice of the true alpha male, with charisma, drive, and a solid grasp of what they want and how they're going to get it. Equally, it is balanced with a seductive and provocative edge, with an opening of lemon and lavender, which is supported by a distinct hint of orange blossom.