this 8-in-1 toothpaste prevents cavities, gingivitis, and sensitivity. it also strengthens enamel, whitens brilliantly, reduces plaque, crushes tartar, and freshens breath. hello mighty multitasker paste includes a natural mint blend for extra friendliness. this paste is free from artificial sweeteners, artificial flavors, dyes, SLS, parabens, preservatives, titanium dioxide, and gluten. no brainer. hello is vegan and not tested on animals (leaping bunny certified). choose friendly.