JASON Powersmile Whitening Fluoride-Free Toothpaste helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals. Our blend of gentle polishers and botanicals, including calcium carbonate and baking soda, whitens your teeth, while vanilla plus a dash of peppermint oil leave your mouth feeling clean. Infused with grapefruit seed and perilla seed extracts, this paste works to fight damaging sugar acids. Our fluoride-free toothpaste is made with safe, gentler and effective ingredients and contains no gluten, saccharin, parabens, phthalates or harsh sulfates. It is also not tested on animals. The JASON brand believes in the power of nature's ingredients to improve everyday wellness. We were pioneers of safer, wholesome personal care, and we continue to harness the earth's bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature, and it has been since 1959.