Preserves and magnifies vibrant red color; Rekindles intense shine. For all shades of natural, color-treated or highlighted red hair.

Preserves and magnifies vibrant red color; Rekindles intense shine. For all shades of natural, color-treated or highlighted red hair. Light has the power to maximize the unique qualities of every hair shade. Red hair is vibrant in color, and needs light to magnify and intensify the distinct tones that make it so unique. Radiant Red Color Captivating Daily Shampoo, with Light Enhancers, transforms red strands so they attract more light and project rich red tones. The result is red hair that looks instantly more vibrant with a burst of vivid color and shine. Gentle formula helps retain your precious red color.