Go lighter and brighter as you wash. John Frieda Sheer Blonde Go Blonder Lightening Shampoo cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. With citrus extract and chamomile, this hair lightening shampoo helps to deliver illuminated, sun-kissed color, while strengthening hair. Mild enough to use every day, John Frieda Sheer Blonde Go Blonder Lightening Shampoo is ammonia- and peroxide-free and leaves blonde hair feeling as good as it looks. As a toning shampoo, it neutralizes and prevents brassiness with color protection for enhanced color. Satisfaction Guarantee. Limitations may apply.