Clinically proven mildness. Nourishes baby's skin for 24 hrs. For over 125 years Johnsons formulas have been specially designed for baby's unique and delicate skin. Great for kids and adults too! Lotion with coconut oil to keep delicate skin soft. Hypoallergenic & tested with dermatologists. Formulated to be gentle, never harsh. Every Johnson's product is designed to meet or exceed the top internationally recognized regulatory standards. No parabens, phthalates or dyes. Learn more at www.johnsonsbaby.com. Questions? 866-Jnj-Baby; Outside US, dial collect 215-273-8755.