Joico's Color Infused Red Shampoo is the best shampoo for color treated hair. This shampoo is specially formulated to prevent damage to hair from coloring and heat. This product is infused with botanical oils to sooth over split ends and breakage. This shampoo re-vamps the red tones in hair to enhance color and shine. Joico thrives on producing the greatest hair products for every costumer. Their specially formulated ingredients produce soft, sleek and shiny hair. Joico's experts design products to enhance hairs natural health and beauty. Replacing the vivacity in its costumer's lives, by providing expert hair care products is Joico's goal as salon innovators.