Intense and balanced. Slow roasted. My story begin in a small roastery when I decided to follow my passion for coffee and blending Arabica with I'm always looking robusta for the most perfect and authentic coffee quality. Authentic Italian quality. Since 1895, four generations of the Lavazza family have devoted their lives to the pursuit of coffee perfection. One delicious cup, and you'll know why it's Italy's favorite coffee. Let our passion be your pleasure.