Experience the revolution in professional hair color with L'Oréal Professionnel INOA. Known as "Innovation No Ammonia," INOA is a premium permanent hair color powered by the breakthrough ODS2 (Oil Delivery System) technology. Unlike traditional dyes, INOA uses the power of oil to deliver color deep into the hair fiber, ensuring a high-performance result without the harsh smell or irritation of ammonia. This formula provides 100% grey coverage and leaves the hair feeling intensely nourished and hydrated with a spectacular, long-lasting shine. Key Benefits: Ammonia-Free & Odorless: Enjoy a luxury salon experience with zero chemical scent and maximum scalp comfort. ODS2 Technology: Uses an oil-based delivery system that respects the hair's natural protective layer (lipids) and essential amino acids. Supreme Care: Leaves hair feeling as smooth and healthy as it was before coloring, providing 6 weeks of intense hydration. Vibrant, True-to-Tone Results: Offers a wide spectrum of shades with incredible depth, from natural basics to vibrant fashion reflects. High Shine Finish: The oil-based formula acts as a shine booster, giving the hair a professional, glossy appearance. How to Use: Preparation: Mix in a 1:1 ratio (e.g., 2.1 oz of INOA color with 2.1 oz of INOA Rich Developer). Application: Apply to dry, unwashed hair starting from the roots. Development: Process for 35 minutes. Final Step: Emulsify carefully with a little water, rinse thoroughly, and finish with INOA Post-Color Shampoo to lock in the color.