For dry strands in need of extra conditioning, this treatment mask is clinically proven to help deeply hydrate medium to thick hair. The ultra-rich and creamy formula only takes five minutes to penetrate deep into each hair strand, providing hydration and moisturization from the inside out.ÊUp to 6.5x more hydrated hair*Up to 85% smoother hair*Restores elasticity and shineTreats in 5Ð7 minutes.