Our Color Blend Technology layers rich tones and contouring highlights in one simple step! 100% gray coverage. Long-lasting. A fresh look for the shade you love! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Layers red tones to enhance the richness of your hair. For optimal results, use on light brown to black hair. On gray hair, color appears lighter than non-gray for a highlighted effect. On natural red hair, color gives a dark reddish brown result. Lasts up to 8 weeks! Ultimate natural-looking color!