WHY DHA - Omega-3 DHA makes up 10-20 of the fatty acids in your brain's cerebral cortex, the part of your brain responsible for memory, language, creativity, emotion, and attention. DHA-DOMINANT FORMULA - Nordic Naturals DHA supports healthy memory, cognition, emotional well-being, and the nervous system in the form of an easy-to-swallow soft gel. BETTER ABSORPTION, BETTER TASTE, NO FISHY BURPS - All of our omega-3 fish oil concentrates are in the triglyceride molecular form for optimal absorption. DHA has a great strawberry taste. PURITY GUARANTEED - Every batch of Nordic Naturals fish oil is non-GMO and third-party tested, surpassing the strictest international standards for purity and freshness. This product is gluten & dairy free with no artificial colors or flavors. ETHICAL INNOVATION - Nordic Naturals has always been at the forefront of sustainable & ethical practices in the natural products industry. Through science & innovation, we are committed to delivering safe, effective nutrients for optimal wellness.