10x more moisturizers (vs. regular soap for smoother skin). Daily Moisture Quench helps alleviate the cycle of dry skin better than soap. Regular soap can leave your skin dry. Daily Moisture Quench body bar is different. It holds more moisture in the skin than regular soap. As you wash, a light lotion is formed in the creamy lather, delivering nourishing conditioners to skin while helping to wash away dry surface skin. The result is radiant, more beautiful skin. Questions 1-800-652-9261. www.olay.com.