Palmers Cocoa Butter Formula Length Retention system with Biotin, fully strengthens hair with powerhouse natural protectants that help block fragileness, brittleness, breakage and split ends, to help hair achieve its optimal length. This creamy, silicone free, non stripping , color safe shampoo, gently lifts away oil, dirt and build up with strengthening protectants, while leaving strands perfectly prepared for conditioning.