About PURA D'OR PURA D’OR is driven by the desire to provide superior solutions to your toughest beauty and personal care problems. Experience nature and purity in every formula with the combination of select natural ingredients, premium essential oils, and our naturally-based preservative system. Manufactured in sunny Southern California, PURA D’OR is dedicated to providing sustainable and friendly products that use renewable energy. PURA D'OR Healing Argan Oil Conditioner For Increased Moisture Retention & Rejuvenating Your Hair From Inside Out Renew the appearance of weak and damaged hair with PURA D’OR Healing Argan Oil Conditioner. With our formulation that features a rich blend of proteins from botanical extracts, you can ensure a healthier, smoother-looking hair. It helps deliver smooth conditioning feel to both wet & dry stages of your hair while penetrating hair shafts to rejuvenate and strengthen weak or damaged hair. Our Approach. Rare, Exotic.