A purple toning shampoo for platinum blonde, gray or white hair Formulated with 94% natural-origin active ingredients Helps delicately cleanse hair & neutralizes brassy tones with corrective violet pigments Contains Okara extract, a plant-based active ingredient obtained from soya beans Helps re-structure & repair damaged hair deep down Vitamin B5 offers nourishing & hydrating benefits Leaves hair soft with a healthy tone Okara Protect Color.