Styling with a flat iron drives this organic blend of hydrating keratin, deep into the hair structure and locks-in strong, straight hold. Coconut oil penetrates the hair, filling cracks and smoothing the cuticle which helps restore softness & shine. Shea butter conditions & insulates with natural moisture & protects from styling heat & UV rays. The result is beautiful, straight, silky-smooth hair for up to 4 days. Color safe formula. No sodium chloride, salt, dyes, sulfates, parabens, gluten. We are a family just like yours. We are concerned about the environment and the chemicals we are exposed to on a daily basis. We have been making hair care for 30 years so we developed a new line of hair care free from harmful chemicals. We use organic extracts and safe, fresh, natural ingredients. Renpure is safe hair care for our family and yours - The Redmond Family.