The Curve Alert formula lifts and plumps each lash, for a high-impact lash look. The denying-gravity brush covers the entire lash line to capture, lift and plump every lash. Cover the whole lash line Triple collagen + Keratin formula indicts and plums even the thinnest and weakest lashes. The supersize formula contains Collagen and Keratin to give up to 12 x more volume and up to 70% more lift. Defy Gravity! Use Rimmel Scandaleyes Curve Alert Mascara to volumize and curl your lashes.