Sensodyne Cool Gel is the only desensitizing toothpaste that comes in a cool blue gel for all of those gel toothpaste lovers. Just like the other Sensodyne toothpastes when used every day, it relieves the pain of sensitive teeth by building a barrier that blocks the pain of hot and cold and keeps it from coming back. And, Sensodyne Cool Gel has a cool refreshing taste that leaves your mouth feeling fresh and clean.