Clinically proven to lock in moisture for 24 hours. Dermatologist tested. Fresh. Better (vs. untreated skin). Naturally. Light, hypoallergenic fragrance. 100% natural moisturizers. Dermatologist tested. Gentle for sensitive skin. Keeping you and your skin looking and feeling young and fresh. Made with natural ingredients. Hypoallergenic. Proven to help heal even the most severely dry skin. St. Ives Intensive Healing lotion is clinically proven to lock in moisture for 24 hours, helping to maintain skin's moisture. Exclusive natural moisture complex includes olive leaf extract, cranberry seed oil and grape seed oil, along with 100% natural moisturizers like vegetable glycerin and soybean oil.