Since 1970. Prevents cavities. Tastes great. ADA accepted. American Dental Association. The ADA Council on Scientific Affairs' acceptance of Tom's of Maine Natural Children's Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. Does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. No animal testing. Made in USA.