Wella Colour Charm Permanent Haircolor gives vibrant, long lasting and fade resistant results. While offering a beautiful shine, this product also conditions it to make sure the color pigments penetrate the hair. Its gentle floral scent transform this process into a more pleasurable experience. Permanent hair color. Infuses the hair with vibrant color molecules. Intense color and added shine. Long-lasting, true to tone color. Provides moisture. Offers excellent gray coverage. Works on even the most resistant hair. Gentle floral fragrance.